Lazada aims to create a platform that was easy to use, secure, and accessible to everyone.

Founded in 2012 by Max Bittner, a German entrepreneur who saw an opportunity to revolutionize the e-commerce industry in Southeast Asia.

Lazada was founded to address the lack of a reliable and user-friendly e-commerce platform in Southeast Asia. At the time of its founding in 2012, e-commerce was still in its early stages in Southeast Asia, and many people were hesitant to shop online due to concerns about security and reliability. Additionally, existing e-commerce platforms were often difficult to navigate and use, which made it difficult for people to find and purchase the products they wanted.

The founders of Lazada recognized this problem and set out to create a platform that was easy to use, secure, and accessible to everyone. They wanted to make it easy for people in Southeast Asia to shop online and to have access to a wide variety of products. They also wanted to make the process of shopping online more convenient, by allowing customers to purchase products through their smartphones. In addition, they wanted to make e-commerce more accessible and affordable for people in Southeast Asia, especially small businesses and entrepreneurs.

Lazada, the leading e-commerce platform in Southeast Asia, has been making waves in the industry since its inception in 2012. Founded by Max Bittner, the company set out to revolutionize the e-commerce industry in Southeast Asia by addressing the lack of a reliable and user-friendly platform. Today, Lazada boasts over 30 million customers and has established itself as one of the most popular e-commerce platforms in Southeast Asia.

some of the early investors in Lazada include:

1. Rocket Internet: A German venture capital firm that invested in Lazada to support its growth and expansion in Southeast Asia.
2. Kinnevik: A Swedish venture capital firm that invested in Lazada to support its growth and expansion in Southeast Asia.
3. Tesco: A British multinational grocery and general merchandise retailer, that invested in Lazada to support its growth and expansion in Southeast Asia.
4. Temasek Holdings: A Singaporean sovereign-wealth fund that invested in Lazada to support its growth and expansion in Southeast Asia.

It's worth noting that Lazada has raised multiple rounds of funding since its inception and some investors information may not be publicly disclosed.

So, what has made Lazada so successful? Here are a few key success factors that have helped the company to stand out in a crowded market:

1. Wide range of products: Lazada offers a wide variety of products, including electronics, fashion, home appliances, and more. This has helped to attract and retain a large customer base, as there is something for everyone on the platform.
2. Strong focus on mobile commerce: Lazada has a strong focus on mobile commerce and has a mobile app that allows customers to easily purchase products through their smartphones. This has helped to attract customers who prefer to shop on-the-go, and has made the platform more accessible to a wider range of users.
3. Strategic partnerships: Lazada has formed strategic partnerships with various companies and organizations, which has helped the company to expand its reach and to offer a wider range of products and services to its customers. This has been a key factor in the company's growth and success.
4. Strong logistics network: Lazada has a strong logistics network which enables them to deliver products to customers quickly and efficiently. This has helped to improve customer satisfaction and loyalty.
5. Strong customer service: Lazada provides strong customer service and support to its customers, which has helped to build trust and loyalty among its customer base.
6. Marketing and Advertising: Lazada has been successful in promoting its brand and products through effective marketing and advertising campaigns, which have helped to increase awareness of its brand and attract more customers.
   

With these key success factors in place, Lazada has been able to attract and retain a large customer base, and to establish itself as a leading e-commerce platform in Southeast Asia.

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