Sociolla was founded in 2014 by three friends: Nadia Mtawa, Kevin Mintaraga, and Mikhael Gaery. The three of them have an extensive background in the beauty industry, with Nadia having worked as a beauty consultant, Kevin as a hair stylist, and Mikhael as a makeup artist. They saw a gap in the Indonesian market for an e-commerce platform that specialized in beauty products.
Sociolla was founded to address the gap in the Indonesian e-commerce market for a specialized platform for beauty products. At the time of its founding, there were few online options for Indonesian consumers looking to purchase beauty products, and the options that did exist often lacked a wide selection of products or accurate product information.
The founders of Sociolla recognized this issue and set out to create an e-commerce platform that offered a wide range of beauty products from both international and local brands, as well as accurate and helpful product information to assist customers in making informed purchasing decisions. By addressing this gap in the market, Sociolla aimed to make it easier for Indonesian consumers to find and purchase the beauty products they wanted and needed.
In addition, Sociolla also wanted to improve the customer experience by providing a platform for beauty-related content, such as makeup tutorials and product reviews, which can help customers make informed decisions about the products they are considering buying.
By providing a wide range of quality beauty products and accurate product information, Sociolla hopes to make it easier for Indonesian consumers to find and purchase the beauty products they need and want, and improve the overall customer experience in the process.
The company initially started out small, with just a handful of employees and a limited selection of products. However, they were able to quickly gain a following among Indonesian consumers due to their focus on providing high-quality products from both international and local brands, as well as their commitment to providing accurate and helpful product information.
The company has grown significantly since its founding, and now employs over 100 people. They have also expanded their product offering to include a wide range of beauty products, and have become one of the most popular online beauty shops in Indonesia. Their founders and management team are continuously working hard to improve the customer experience and bring more and more beauty brands to their platform, making it the go-to platform for beauty enthusiasts.
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