The story of Smartly's founders is one of a group of individuals coming together to solve a problem they saw in the financial industry. The founders, including Jani Valjavec, former CTO of a multi-billion dollar global asset management firm, and Mikko Kärkkäinen, a former management consultant, saw that many people lacked access to professional investment management and they wanted to change that.
In 2016, they came together to launch Smartly, a digital robo-advisory platform that uses technology and data-driven strategies to provide personalized investment portfolios for its clients. The company was founded in Singapore, where they saw a gap in the market for a more accessible and transparent investment platform.
The founders of Smartly recognized that traditional wealth management services were often expensive and only accessible to high net worth individuals, leaving many people without access to professional investment advice. They wanted to change that by using technology to create a platform that would provide personalized investment portfolios at a fraction of the cost of traditional wealth management services.
The founders also wanted to create a transparent fee structure and provide education and resources to help clients understand the investment process and make informed decisions about their portfolios.
Through their hard work and dedication, Smartly quickly gained popularity and has become one of the leading robo-advisory platforms in Southeast Asia. The story of Smartly's founders is a testament to the power of a strong vision and the determination to make a difference in the financial industry.
One of the key problems that Smartly addresses is the lack of access to professional investment management for the average person. Traditional wealth management services are often expensive and only accessible to high net worth individuals, leaving many people without access to professional investment advice.
Smartly addresses this problem by using technology to provide personalized investment portfolios at a fraction of the cost of traditional wealth management services. The platform uses advanced algorithms and data analysis to create customized portfolios for each individual client based on their risk tolerance, goals, and investment horizon.
Smartly also uses a transparent fee structure, which is a fraction of the cost of traditional wealth management services, making it accessible to a wider range of investors.
Another problem that Smartly addresses is the lack of transparency and understanding of the investment process for the average person. The platform provides education and resources to help clients understand the investment process and make informed decisions about their portfolios.
Smartly offers a range of ETF portfolios that are tailored to meet different risk profiles, and it is known for its user-friendly platform and competitive fees. Overall, Smartly aims to provide professional investment management services to a wider range of people at a lower cost, and with more transparency.
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