The story of StashAway's founders is one of a group of individuals coming together to solve a problem they saw in the financial industry. The founders, including Michele Ferrario, former COO of a multi-billion dollar global asset management firm, and Freddy Lim, a former management consultant, saw that many people lacked access to professional investment management and they wanted to change that.


In 2016, they came together to launch StashAway, a digital wealth management platform that uses technology and data-driven strategies to provide personalized investment portfolios for its clients. The company was founded in Singapore, where they saw a gap in the market for a more accessible and transparent investment platform.


The founders of StashAway recognized that traditional wealth management services were often expensive and only accessible to high net worth individuals, leaving many people without access to professional investment advice. They wanted to change that by using technology to create a platform that would provide personalized investment portfolios at a fraction of the cost of traditional wealth management services.


The founders also wanted to create a transparent fee structure and provide education and resources to help clients understand the investment process and make informed decisions about their portfolios.


StashAway addresses this problem by using technology to provide personalized investment portfolios at a fraction of the cost of traditional wealth management services. The platform uses advanced algorithms and data analysis to create customized portfolios for each individual client based on their risk tolerance, goals, and investment horizon.


StashAway also uses a transparent fee structure, which is a fraction of the cost of traditional wealth management services, making it accessible to a wider range of investors.


Another problem that StashAway addresses is the lack of transparency and understanding of the investment process for the average person. The platform provides education and resources to help clients understand the investment process and make informed decisions about their portfolios.


StashAway has raised funding from various investors over time, some of the early investor are:


SGInnovate: SGInnovate is a government-owned organization that provides funding and support to startups in Singapore. They led StashAway's seed round in 2016, and have been an early investor in the company.


  1. 8Capita: 8Capita is an early-stage venture capital firm, they invested in StashAway's seed round in 2016, and have continued to support the company as it has grown.
  2. RagingBull: RagingBull is an early-stage venture capital firm, they invested in StashAway in a seed round in 2016.
  3. Quest Ventures: Quest Ventures is a venture capital firm that focuses on Southeast Asia, they invested in StashAway's seed round in 2016.
  4. 500 Startups: 500 Startups is a global venture capital firm and startup accelerator, they invested in StashAway's seed round in 2016.


It is worth noting that these are the early investors in the company and StashAway has raised more funding from other investors in later rounds as well.


Overall, StashAway aims to provide professional investment management services to a wider range of people at a lower cost, and with more transparency.

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